Sunday, November 7, 2010

Ateneo De Manila University Needs Writer/ Researcher For Marketing

Basic Function
Assist the Marketing Group Head in strengthening each of the Business Disciplines by developing programs and courses that are responsive to the changing needs of the market.

Principal Functions and Responsibilities

Marketing environment scanning.
Researches on the needs of various industries, sectors, and firms.
Conducts marketing intelligence on competitors' course offerings and pricing strategies.
Program development which includes supporting and strengthening the process of conceptualization, development, and customization of courses that are responsive to the specific needs and requirements of the firms and industry sectors.
Make recommendations about the positioning strategy and the specific target market segments / niches for each course.
Provide direct support to each of the Business Disciplines in terms of:
         1. Setting up meetings
         2. Providing needed data and materials
         3. Rendering updates
         4. Keeping minutes of meetings
         5. Updating resource persons on developments
Updates, upgrades, and fine-tunes the courses in coordination with the respective resource persons.
Performs all other tasks assigned by the Marketing Group Head.

Interested applicants can send resume to:

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